In fond remembrance of primary school lessons with Dick and Jane I present this tutorial on cause and effect.
In preparation for this lesson we need to know that cause is an action that results in a movement. You also need to know that effect is the end result of the action.
Okay, we'll start off easy.
If the cause is a boy teasing a dog then the effect may be a dog barking at a boy.
If the cause is a student studying for a test then the effect may be a better grade than if they had not studied.
If the cause were a woman opening a bottle of water the effect may be access to liquid refreshment.
If the cause is a business owner marketing their website the effect may be more visitors and improved cash flow.
And finally, if the cause is a business owner who pays no attention to marketing the effect will be minimal visitation and very few sales.
All right the technical aspect of the lesson is over, now on to some practical applications.
Everything we do in life is subjected to the ebb and flow of cause and effect. Every action we can supply will result in a return answer for that action. Sometimes the effect is positive and sometimes it can cause us to revisit the cause.
Online business is constantly subjected to the world of cause and effect. These two terms are inextricably linked.
Did you know that even inaction is a cause and it usually has a negative effect when applied to business?
The role of online business is to use the greatest cause to exact the greatest effect. In other words if you want a positive outcome you must enact a cause that corresponds well with a positive effect.
Sometimes we sabotage our own efforts by setting a negative cause in motion and then wonder why we see very little beyond a negative ending.
If you want your business to succeed you need to work to ensure you set in motion those things that will contribute to your overall success. That means that you don't simply 'wing' it, rather you devise a plan that considers what effect will likely occur in response to the cause you enact.
Your decisions need to be forward thinking. If, when you follow a decision to its logical conclusion you determine it will have a negative effect then the idea should be abandoned even if it seemed initially positive.
For instance you might envision a contest for your website, but the structure of the contest could result in misunderstanding and accompanying liability. In this scenario dropping the idea and finding a new cause with a better effect might best serve you.
What that means is your business should have strategic planning that will enable you to move forward having looked at your actions from multiple angles. Only then should you make a decision based on that information.
This whole article boils down to the old adage, "A failure to plan is a plan to fail."
Tuesday, March 27, 2012
Internet and Business Online - A World of Individuals
Audio and video streams as well as mp3 players are providing an interesting shift in reality as we know it.
The growth of video games has facilitated a culture that is not immune to the idea of an altered reality. A young girl in Colorado was beaten to death when a family member and friend decided to act out a scene from a violent video game they had been playing. These two teens were tried as adults in the case facing murder charges.
The alternate state many of the world's population are discovering is that they can effectively remove outside audio influence through the use of a portable device.
The morning commute can be significantly altered if an individual connects two earbuds to their audio sensory units (ears) and view the world around them through a lens of their own creation without the input of those they may encounter.
Others can download and carry with them video streams that can effectively remove traces of the world they may have normally faced in a typical commute.
We need to realize the growing effect audio and video streams have on the culture at large. Many prefer text or instant messages to face-to-face conversation. Some will avoid making a cell phone call that may require less time in favor of an extended session of text messaging.
Children twelve and younger use services like Neomail to achieve the same results and that trend will follow them into adulthood.
Right or wrong is not the emphasis of this article. However, the effects are worth noting and it is also important from a marketing perspective to understand that this phenomenon is ultimately facilitated through catering to an on-line, on-demand generation.
Cable channels are catering to this demand with full blown advertising campaigns about the video streaming opportunities that exist for customers wanting to download and view full episodes of their favorite shows.
Where once an individual either read a newspaper, found themselves deep in thought or ultimately striking up a conversation with another commuter the whole notion of commute is bundled in interactive components in cars and portable devices.
These gadgets are rendering family conversation obsolete in many family trips. Dad may be asking the on board computer to dial a phone number while mom may be listening to an audio stream. The children may be either tuned into their own personal mp3 players or watching either a DVD or a video stream on their portable devices.
It is possible to participate in a family trip with everyone having a completely unique memory of the experience, but rarely involving other family members.
Gone are the days when children fought over what space was theirs in the back seat. Parents no longer have to devise games to play along the route, nor do they have to pass along traveling songs because nobody is listening.
Family members may email each other much more often today because it is often easier than trying to remember important details for those times when schedules do coincide.
This change is worth noting in the way you as an online business seek to connect with your customers and potential consumers in ways that cater to an ever growing change in how the individual interacts with the world around them.
The growth of video games has facilitated a culture that is not immune to the idea of an altered reality. A young girl in Colorado was beaten to death when a family member and friend decided to act out a scene from a violent video game they had been playing. These two teens were tried as adults in the case facing murder charges.
The alternate state many of the world's population are discovering is that they can effectively remove outside audio influence through the use of a portable device.
The morning commute can be significantly altered if an individual connects two earbuds to their audio sensory units (ears) and view the world around them through a lens of their own creation without the input of those they may encounter.
Others can download and carry with them video streams that can effectively remove traces of the world they may have normally faced in a typical commute.
We need to realize the growing effect audio and video streams have on the culture at large. Many prefer text or instant messages to face-to-face conversation. Some will avoid making a cell phone call that may require less time in favor of an extended session of text messaging.
Children twelve and younger use services like Neomail to achieve the same results and that trend will follow them into adulthood.
Right or wrong is not the emphasis of this article. However, the effects are worth noting and it is also important from a marketing perspective to understand that this phenomenon is ultimately facilitated through catering to an on-line, on-demand generation.
Cable channels are catering to this demand with full blown advertising campaigns about the video streaming opportunities that exist for customers wanting to download and view full episodes of their favorite shows.
Where once an individual either read a newspaper, found themselves deep in thought or ultimately striking up a conversation with another commuter the whole notion of commute is bundled in interactive components in cars and portable devices.
These gadgets are rendering family conversation obsolete in many family trips. Dad may be asking the on board computer to dial a phone number while mom may be listening to an audio stream. The children may be either tuned into their own personal mp3 players or watching either a DVD or a video stream on their portable devices.
It is possible to participate in a family trip with everyone having a completely unique memory of the experience, but rarely involving other family members.
Gone are the days when children fought over what space was theirs in the back seat. Parents no longer have to devise games to play along the route, nor do they have to pass along traveling songs because nobody is listening.
Family members may email each other much more often today because it is often easier than trying to remember important details for those times when schedules do coincide.
This change is worth noting in the way you as an online business seek to connect with your customers and potential consumers in ways that cater to an ever growing change in how the individual interacts with the world around them.
Internet and Business Online and the Shift in Giving
In recent years the role of corporate giving has been increasingly green. Carbon credits have been purchased and environmental causes have been adopted.
While I anticipate this form of giving will continue to have strong support. The economic meltdown of 2008 may signify a shift in the distribution of philanthropic cash.
The desperate need of humanity displaced by foreclosure or job loss makes it fashionable and hopefully reasonable for corporations to look at the idea of funding charitable causes that work to help those who are struggling with daily needs.
It could be argued that controlling greenhouses gases may be less important than making sure that those who are currently alive on planet earth are taken care of.
Large groups like Second Harvest of Habitat for Humanity can always use the help for their national campaigns, but there are an incredible amount of either smaller or regional charities that your business may have a personal affinity for.
Kohl's is an example of a company that provides assistance to both green charities as well as charities featuring a different focus. Their Kohl's Cares for Kids campaign benefits educational goals that can indirectly impact the economy by providing funds to help children gain a stronger grasp of educational goals and make lifelong learning a powerful tool in future job attainment and perhaps creation. This company also provides grants for local charities and assistance to more than 100 hospitals for the health requirements of children.
While this isn't an article for Kohl's it does point to what one company is doing to impact their culture in hard times. In many cases this is done so naturally many customers may not even be aware that their purchases are working to help their community while others intentionally look for specific buying opportunities to help.
Yes, Kohl's is a large brick and mortar chain, but the role of giving doesn't need to stop at doors that automatically open when customers drop by. The Internet is a powerful tool that can allow online businesses to do that same thing. Even if you are a small company you can factor in a percentage of your profits to help a charity you believe in.
Think about it this way. If you live in a rural area you can still support a local effort through your online sales. This allows funds that come to your location through sales not generated from your region to benefit your community.
For your charity this can provide a benefit not found in regional fund raising. Why? The burden of the giving is reliant on purchases from a global community. Those individuals are helping your community through every purchase they make from your site.
If your business is larger you can apply the same principles or choose a larger charity to assist. Many consumers appreciate knowing a portion of their purchase is helping others. Dedicate a portion of your website to your charity or charities of choice and explain to potential consumers how their purchase will effect change in the lives of others. For many this will result in a purchase that feels good on more than one level.
While I anticipate this form of giving will continue to have strong support. The economic meltdown of 2008 may signify a shift in the distribution of philanthropic cash.
The desperate need of humanity displaced by foreclosure or job loss makes it fashionable and hopefully reasonable for corporations to look at the idea of funding charitable causes that work to help those who are struggling with daily needs.
It could be argued that controlling greenhouses gases may be less important than making sure that those who are currently alive on planet earth are taken care of.
Large groups like Second Harvest of Habitat for Humanity can always use the help for their national campaigns, but there are an incredible amount of either smaller or regional charities that your business may have a personal affinity for.
Kohl's is an example of a company that provides assistance to both green charities as well as charities featuring a different focus. Their Kohl's Cares for Kids campaign benefits educational goals that can indirectly impact the economy by providing funds to help children gain a stronger grasp of educational goals and make lifelong learning a powerful tool in future job attainment and perhaps creation. This company also provides grants for local charities and assistance to more than 100 hospitals for the health requirements of children.
While this isn't an article for Kohl's it does point to what one company is doing to impact their culture in hard times. In many cases this is done so naturally many customers may not even be aware that their purchases are working to help their community while others intentionally look for specific buying opportunities to help.
Yes, Kohl's is a large brick and mortar chain, but the role of giving doesn't need to stop at doors that automatically open when customers drop by. The Internet is a powerful tool that can allow online businesses to do that same thing. Even if you are a small company you can factor in a percentage of your profits to help a charity you believe in.
Think about it this way. If you live in a rural area you can still support a local effort through your online sales. This allows funds that come to your location through sales not generated from your region to benefit your community.
For your charity this can provide a benefit not found in regional fund raising. Why? The burden of the giving is reliant on purchases from a global community. Those individuals are helping your community through every purchase they make from your site.
If your business is larger you can apply the same principles or choose a larger charity to assist. Many consumers appreciate knowing a portion of their purchase is helping others. Dedicate a portion of your website to your charity or charities of choice and explain to potential consumers how their purchase will effect change in the lives of others. For many this will result in a purchase that feels good on more than one level.
Saturday, March 24, 2012
Internet and Businesses Online - Making Money Online
Making money online has become a fast growing trend these days. More and more people now look to the internet to reach people. These are prospects that never existed before, and now the opportunity to turn them into customers is here because of the power of the World Wide Web.
This steady rise of doing business online and the number of people who now rely on the internet and online businesses to provide them with what they need in terms of products and services is slowly changing how the world views businesses and how they run it.
Usually, what it took in the past to run a successful business is to be good at what you do or have a good product to sell and to market it through radio, newspaper and other mediums to get people to patronize your goods or your services. These days, running a business online can mean so many things and can reach so many people that having a business up and running can actually be done in a matter of hours even when you do not have your own product to sell.
You can have a business online and make money from home by selling other peoples products and receive a commission from each sale. You can also have a business online by selling your skills and expertise like writing, graphic art, and programming to people around the globe. You can sell expertise online to other businesses with outsourcing businesses and joint ventures. You can make a lot of money from this opportunity without having to get out of your pajamas or setting foot outside your home.
This steady rise of doing business online and the number of people who now rely on the internet and online businesses to provide them with what they need in terms of products and services is slowly changing how the world views businesses and how they run it.
Usually, what it took in the past to run a successful business is to be good at what you do or have a good product to sell and to market it through radio, newspaper and other mediums to get people to patronize your goods or your services. These days, running a business online can mean so many things and can reach so many people that having a business up and running can actually be done in a matter of hours even when you do not have your own product to sell.
You can have a business online and make money from home by selling other peoples products and receive a commission from each sale. You can also have a business online by selling your skills and expertise like writing, graphic art, and programming to people around the globe. You can sell expertise online to other businesses with outsourcing businesses and joint ventures. You can make a lot of money from this opportunity without having to get out of your pajamas or setting foot outside your home.
Monday, March 19, 2012
Internet and Business Online and Business Reinvention
Every business changes to meet the expectations of their customers and to respond to current and expected changes in things like the economy, fashion, personal taste, generational dictates and more.
For instance if your local Sears store hadn't changed over the years it would still be called Sears and Roebuck and would sell primarily from catalogs.
It is subtle, yet significant changes that chart the path for business productivity in a new era. Every business must respond to the need for business reinvention.
This is why retailers respond to seasonal alterations in product offerings. This is why you will find clearance racks containing merchandise they will no longer be selling. They make this move in response to the pressure of outside influences that are often useful in altering the business course even if only by a few degrees.
The method of reaching consumers has changed as well. Radio, television and print media are still used to reach out to consumers, but the options have opened significantly as consumers respond to online ads and other non-traditional media to make purchasing decisions.
Your online business can't remain where it is today and thrive six months from now. You will need to pay attention to your customers, adjust content, revisit your offerings and welcome new merchandise to your stable of offerings. You will need to speak the common language of your customers and focus your advertising on the demographics that are most likely to buy your product.
Let's say, for the sake of argument that your website is designed to appeal to those who are 25-35 years of age. If you have the same exact website and offer the same exact items five years from now you might lose 50% of your customer base. While you kept things on track and resisted change the top end of your demographic may have been silently slipping away while those moving into your target still felt as if the site were for people older then they were. Can you see how the bubble shrinks in this scenario? You didn't grow with the older portion of your base, and you didn't intentionally welcome others.
If you aren't constantly working toward welcoming the youngest members of your demographic range you are missing the opportunity to reach them. By the time you realize your mistake you may have already forfeited the opportunity to serve them.
By remaining diligent in adjusting you can help your brand remain relevant in a changing sales environment. This might mean freshening your logo, revamping your website and an altering product offerings. It requires that you pay attention to trends and solicit feedback from every age group in your demographic.
The method by which you share your message might change as time goes on, but if you refuse to consider opening your eyes to the possibilities of meaningful change you may be consigning your business to a slow and painful demise.
There aren't many who like to see their home furnishings in the same place for the rest of their lives. Move your cyber furniture, add something new, replace things along the way and make your place in cyber space a welcoming environment for those who have been looking for what you offer.
For instance if your local Sears store hadn't changed over the years it would still be called Sears and Roebuck and would sell primarily from catalogs.
It is subtle, yet significant changes that chart the path for business productivity in a new era. Every business must respond to the need for business reinvention.
This is why retailers respond to seasonal alterations in product offerings. This is why you will find clearance racks containing merchandise they will no longer be selling. They make this move in response to the pressure of outside influences that are often useful in altering the business course even if only by a few degrees.
The method of reaching consumers has changed as well. Radio, television and print media are still used to reach out to consumers, but the options have opened significantly as consumers respond to online ads and other non-traditional media to make purchasing decisions.
Your online business can't remain where it is today and thrive six months from now. You will need to pay attention to your customers, adjust content, revisit your offerings and welcome new merchandise to your stable of offerings. You will need to speak the common language of your customers and focus your advertising on the demographics that are most likely to buy your product.
Let's say, for the sake of argument that your website is designed to appeal to those who are 25-35 years of age. If you have the same exact website and offer the same exact items five years from now you might lose 50% of your customer base. While you kept things on track and resisted change the top end of your demographic may have been silently slipping away while those moving into your target still felt as if the site were for people older then they were. Can you see how the bubble shrinks in this scenario? You didn't grow with the older portion of your base, and you didn't intentionally welcome others.
If you aren't constantly working toward welcoming the youngest members of your demographic range you are missing the opportunity to reach them. By the time you realize your mistake you may have already forfeited the opportunity to serve them.
By remaining diligent in adjusting you can help your brand remain relevant in a changing sales environment. This might mean freshening your logo, revamping your website and an altering product offerings. It requires that you pay attention to trends and solicit feedback from every age group in your demographic.
The method by which you share your message might change as time goes on, but if you refuse to consider opening your eyes to the possibilities of meaningful change you may be consigning your business to a slow and painful demise.
There aren't many who like to see their home furnishings in the same place for the rest of their lives. Move your cyber furniture, add something new, replace things along the way and make your place in cyber space a welcoming environment for those who have been looking for what you offer.
Tuesday, March 13, 2012
Easy Steps to Starting an Online Business
Do you need real actions to beginning an online business? You don't need to keep looking all day lengthy. There are lots of concepts available at your beck and call. You can always be successful in establishing a flourishing online company when you invest enough work in the process. Here are vital actions you have to follow:
Step 1 - Get ready to do company online
Your first phase to staring an online company is to be well ready. You have to get ready your mind to make it no matter how lengthy it takes. You also need to get every necessary tool required for the company. You need to secure a excellent laptop or pc. You also need to have a fast internet access. You must get ready a cubicle for the venture as well. Once you have all these, you're sure to begin your online company with ease.
Step 2 - Make a Item or Assistance to sell
Your next phase for beginning a an online success company is to have something to provide. You can build an item or something to provide. There are hundreds of product concepts you can market online. There are equally several solutions you can provide. You have to begin with a single product or service you can easily enhance. Apart from goods and solutions, you can also provide information. You can come up with a excellent eBook and get it published online. You can provide the eBook to millions of individuals across the globe. You can also provide your talent online. All you need is to locate a excellent freelance web page you can join.
Step 3 - Make a Website for your business
A excellent web page gives your company a name online. You need to develop such an avenue for the marketing of your company idea. If you're beginning out initially, you can build a no cost web or blogsite for your company. You simply sign up with a excellent web page that offers such platforms. However, you can also pay a efficient web designer to develop a nice ecommerce web page for your company. It's important you keep the web page very simple. You have to choose a catchy sector address for the web page. You also need to register the sector address on efficient internet resources. Your web page must have simple payment solutions on it. This will always help your clients to shop as they visit the site.
Step 4 - Promote Your Business Regularly
If you really want to be successful in your online company, you have to get it promoted on consistent basis. If you have the time, you can enhance the company daily. There are several avenues you can use for simple company marketing. You can introduce solutions, bonuses and other no cost stuffs in your company. This helps a lot in attracting more clients. You should also aim at traffic generation to your company web page. You have to submit the web page to popular online directories in order to attract more visitors.
Step 1 - Get ready to do company online
Your first phase to staring an online company is to be well ready. You have to get ready your mind to make it no matter how lengthy it takes. You also need to get every necessary tool required for the company. You need to secure a excellent laptop or pc. You also need to have a fast internet access. You must get ready a cubicle for the venture as well. Once you have all these, you're sure to begin your online company with ease.
Step 2 - Make a Item or Assistance to sell
Your next phase for beginning a an online success company is to have something to provide. You can build an item or something to provide. There are hundreds of product concepts you can market online. There are equally several solutions you can provide. You have to begin with a single product or service you can easily enhance. Apart from goods and solutions, you can also provide information. You can come up with a excellent eBook and get it published online. You can provide the eBook to millions of individuals across the globe. You can also provide your talent online. All you need is to locate a excellent freelance web page you can join.
Step 3 - Make a Website for your business
A excellent web page gives your company a name online. You need to develop such an avenue for the marketing of your company idea. If you're beginning out initially, you can build a no cost web or blogsite for your company. You simply sign up with a excellent web page that offers such platforms. However, you can also pay a efficient web designer to develop a nice ecommerce web page for your company. It's important you keep the web page very simple. You have to choose a catchy sector address for the web page. You also need to register the sector address on efficient internet resources. Your web page must have simple payment solutions on it. This will always help your clients to shop as they visit the site.
Step 4 - Promote Your Business Regularly
If you really want to be successful in your online company, you have to get it promoted on consistent basis. If you have the time, you can enhance the company daily. There are several avenues you can use for simple company marketing. You can introduce solutions, bonuses and other no cost stuffs in your company. This helps a lot in attracting more clients. You should also aim at traffic generation to your company web page. You have to submit the web page to popular online directories in order to attract more visitors.
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